The applied arts are all the arts that make everyday and essential objects aesthetically pleasing. Our name implies our mission; make useful and beautiful work for clients that creates sustainable value, through the application of the artistic mediums.
20+ years outside and inside some of the world’s leading consumer goods companies including Johnson & Johnson and Kimberly-Clark offers us a unique insight into solving the challenges facing your brand. Our perspective recognizes that design must be commercially viable to drive business results, and that results can best be achieved by creating design that is clear, timeless, and artfully executed.
Applied arts works with agility to understand the challenges our clients face. While your business might be new to us, we’ve sat in your seat and we’ve been held accountable to a business plan. To succeed our formula is simple; get to know you, your business, your brand, and your consumer, and make great work that helps drive your business. This formula has guided us to become experts on everything from haircare to halitosis. How can we help you?
Founder & CEO
Tyson’s career has taken him from Toronto to New York City and now the Midwest. Prior to founding Applied arts he was Global Director of Design Excellence at Kimberly-Clark, and Global Design Director at Johnson & Johnson, where he accumulated 13+ years growing the brand equities for multi-national consumer packaged goods icons such as Listerine, Band-Aid, and Kleenex. Prior to that he worked at prestigious design consultancies in NYC gaining client experience across industries including beauty, music, and technology with Sephora, Beastie Boys, and HP as a few of his many clients. His design work has been awarded by the AIGA, Communication Arts, Print Magazine, Graphis, and others.
Director of Digital
Jason has a passion for building brands in the digital world. Freelancing at 15 years of age he’s an accomplished talent across disciplines, from design and photography to programming and motion graphics, which informs his approach as Director of Digital. His love for fashion inspired him to launch a mission-driven clothing brand – Bound by Blood – designed for anyone and everyone, and whose goal it is to show the world that no matter how divided we might seem, we have the most important things in common.
Josy brings an organizational mindset to Applied arts informed by her graduate studies at Columbia University, a Master of Arts in Diplomacy and International Relations, and her work in Education, to guide our operations and growth initiatives. A versatile leader who is passionate about design, Josy finds equal inspiration from her work in serving children with special needs, their parents, and their caregivers as an accredited Anat Baniel Neuromovement practitioner.