Moments of tenderness, closeness and attention help bring to life the Johnson & Johnson corporate equity campaign ‘For All You Love’, designed to inspire and empower caring, a theme central to Johnson & Johnson’s global mission. Launched globally, the campaign borrows the iconic red script from the corporate logo, translated into world languages, to convey that the message of love is inextricably linked to the company’s commitment to caring around the world. Project completed while serving as Design Director, Corporate Identity at Johnson & Johnson. Project Team: TBWA\Chiat\Day, Agency. Luxtypo, type design. Photographer, Tyler Gourley.
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