Almost 100 years ago Kotex became the first brand of widely available sanitary products. As the originators of the category Kotex has supported women’s progress and established itself as a brand that puts women at the center. The redesigned global identity aims to imbue the brand with meaning, creating an unmistakable link between Kotex and the women it champions. The innovative solution – integrating the female symbol into the logo itself – helped launch a massive brand reboot, transforming Kotex communications globally, and at every touchpoint. Project completed while serving as Global Design Director at Kimberly-Clark. Project Team: True Geist, brand identity development. Ogilvy, communications and advertising.