Acquired by Johnson & Johnson as part of a landmark deal with Pfizer, the Listerine brand is the world’s #1 daily mouthwash with a history dating to 1895. Upon acquisition this history and its import needed to be absorbed by the organization and understood, in order to drive future growth. New brand positioning, supported by a major global redesign and brand guidelines, gave the brand a renewed foundation, along with a platform for developing innovation and new product extensions. Project completed while serving as Design Director, Consumer Healthcare at Johnson & Johnson.
See more projects
