It’s been our good fortune to have worked with some of the world’s best photographers and their agents, helping shape their brand identities and elevate their profile amongst prospective clients. While this has included a variety of websites and bespoke portfolio books, some of the most satisfying work is in the humble printed promotion. First, the promo must avoid being tossed directly into the dustbin, and second, if you’re lucky, earn a place on the pin-up wall. Top to bottom: Asger Carlsen postcard series. Joe McNally promo booklet. August Butera projects (various). Projects completed while at TODA NYC.
Augustus Butera is one of New York City’s most in-demand lifestyle photographers, having gained a reputation for creating images that are believable and authentic. Similarly his promos feature authentic details – silkscreened text, pigmented papers, exposed staples – making space for his photos to shine. Project completed while at TODA NYC.